I don't run a billion dollar company, so I think me attempting to understand the nature of their actions might be a little like a mouse debating physics, that being said though, what the heck are they thinking?
Changing to anything other than the Netflix name, that has served them as they put the hurt on Blockbuster and everything else in their path, is a folly in my though. I know not of the new platform, but now I am forced to double my time online to get DVD's that I rarely watch because most of what I want is streaming.
The point of Netflix was convenience, something they are actively doing away with. No matter the minuteness, my only real complaint, aside form the price hike, is why mess with a good thing?
I tried Netflix. I thought they had a very poor selection of movies for streaming. If you want anything new in the last couple years they didn't have it. For DVDs, it's easier just to get one from Redbox or one of the local movie rental stores.