The South by Southwest Multimedia Conference has been running for than 20 years now and it has always been held right in the heart of Austin. It just started from being a very small music festival and eventually expanded and turned out to become one of the largest conferences and events celebrated in the entire America.

It offers the latest and the best music there is in history along with the interactive world of film and other art forms. It also features performances delivered by about a thousand bands right from across the world. This entire event regularly happens at the Austin Convention Center for Texas chapter and also in other 50 venues for its other activities around the nation.