Not to be mistaken with the General Electric Building found on Lexington Avenue, the GE Building is a stunning Art Deco skyscraper following the same design aesthetics employed in the Empire State Building and the Chrysler Building. The GE Building is the focus and main attraction in the Rockefeller Center located at midtown Manhattan. Standing at 259 meters with 70 storeys, the GE Building is the 10th tallest structure in New York City and the 33rd in the country. The GE Building is located at 30 Rockefeller which earned it the nickname ?30 Rock? which is also a title of an NBC show whose studios are also found in the building.

The construction of the GE Building was completed in 1933 and was then name RCA Building named after its primary tenant the Radio Corporation of America. It was the first building in New York with all the elevators grouped together at its core. It was renamed to GE Building in 1988 after General Electric re-bought RCA.

The ornate design and architecture of the building earned it the rank of being the grandest structure in Rockefeller Center. Unlike other Art Deco buildings constructed during its time, the GE Building does not sport a spire on its top. There is an elaborate frieze found at the entrance of the building which shows the work of Lee Lawrie called wisdom couple with an engraving of a verse in Isaiah. Huge GE letters can also be found atop the building which adds to its iconic status.

Today, the GE Building is the home of the National Broadcasting Company (NBC) studios which is also owned by General Electric. Before, there was a popular restaurant found at the top floor of the tower called the Rainbow Room but it shut down due to the economic downturn of 2009.

An observation deck famously known as ?Top of the Rock? was opened in 2005 after it underwent a renovation worth $75 million. It resembles a ship deck and is considered by many to offer the best panoramic view of New York City.

The GE Building also goes by the nickname ?The Slab? due to its enormous limestone foundation.