Everyone has weighed in on this so i will too i guess...
The LeBron brand is huge. And, yes, I’m sure Nike was a huge part of this decision to sign with Miami, so I’m sure Nike is confident they’ll still be able to sell some sneakers. And nothing sells better than winning (and this team did win). But I think the LeBron brand suffered a little from this. LeBron was The Man. Now, he’s One Of The Men. Are apparel-buyers going to be reluctant to spend money on LeBron stuff, now that he’s no longer the Pied Piper leading a team to a title (IMHO Miami has “too many flutes,” as in “too many cooks in the kitchen”…?).
So we are all better without him!